Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay for them.

We describe it as an ebusiness model whereby end users as a buyer group offer products and services electronically to global companies and the global companies who pay for them.

We work with economically motivated, as with demand aggregators, or socially orientated consumers to position and present themselves as a buyer group through the use of Internet technologies. Our services include developing and implementing a C2B marketing strategy for the buyer group whilst ensuring the overall group objectives are met.

For businesses in the C2B business model, our service offering can help you make the most of consumer presentations like joining a price comparison website, using affiliate programs and independent referral hiring sites. Our knowledge of eCustomer behaviour on the Internet will assist global businesses who wish to pay for customer centric services.

Our expertise in this area puts us at an advantaged position to mediate between the buyer group and the businesses that need to gain insights into consumer wants and behaviour. Our intermediary role involves:

• Promoting goods and services offered by individuals or buyer groups by proposing a distribution channel.
• We offer what individuals or buyer groups can't do themselves : large promotion, logistic and financial support, technical expertise
• We offer buyers or businesses a contact to a mass of individuals or buyer groups and in most cases like affiliate programs, we take care of the money transactions and legal aspects.

Is your service or product peddled on the cheap or its strategically showcased?