Customer Acquisition

A Better Understanding of Customer Needs First

New models of customer interaction are shifting power from the company to the customer, that is why acquiring new customers especially in Africa requires a careful study and understanding of customer needs.

At Darrell Hill, our approach to understanding customer needs and acquiring new customers rely on optimizing customer interactions and it follows one guiding principle: define and understand the customer experience, then sell. This is the key to ensuring that your investments focus on the activities that your customers value most.

This principle should drive your strategic and operational decisions across marketing, sales and customer service interactions. Darrell Hill can design and implement optimal customer-facing processes by drawing on our CRM technology expertise and Customer Care outsourcing capabilities.

We can help you optimize your customer interactions from strategy through operation.



  • Mobile Sales Management Systems »
  • Customer Relationship Management Systems »


  • Sales Outsourcing »
  • Commission Only Sales Outsourcing »