I saw this article from goldrush and wondered how best to apply it the Nigeria TLDs. See more at www.nigeriadomains.ng
There are a number of parallels that can be drawn between investing in domain names in Nigeria and investing in the Nigerian stock market. You can make money from Nigerian stocks by buying low and selling high and by pocketing the dividend, if any, paid out on the stock during the time you own it.
Similarly, the primary profit in most domain name investments in Nigeria will be unlocked at the time the domain is sold or leased. Even a relatively minor transaction can yield a several thousand percent profit. After all, at N2,000 a registration, in the case of a new .com.ng nigeria domain, it doesn’t take much to make a profit. At the same time, if the nigeria domain name is receiving even a modest stream of targeted traffic, this can be harnessed and turned into an ongoing revenue stream while you wait to complete a transaction for the nigeria domain (essentially, this is the “domain dividend” of owning that domain.)
There are also a number of significant differences between nigerian stocks and nigeria domain names. For instance, there is a well-established market for stocks with firm prices agreed upon by a large number of players – a liquid market in which stocks can generally be bought and sold at any time. The nigeria domain name market is far more nebulous, with many players and few rules. It is a highly illiquid market with no guarantees that a particular nigeria domain name can sell in any given time frame, or indeed, at all.
The following table compares and contrasts the major features of the nigerian stocks and nigeria domain markets:
|You can make money from stocks by buying low and selling high||You can make money from domains by buying low and selling high|
|You can make money by receiving dividends (if any) on the stocks you own during the time you own them||You can make money from the traffic (if any) arriving at that domain during the time that you own it|
|A single share of stock is generally affordable (though some stocks can cost thousands of naira)||A single domain is generally affordable (though some domains can cost millions of naira on the secondary market)|
|All stocks of a given company of a particular class are identical and treated the same by the market||All domain names are UNIQUE|
|There are generally costs associated with the buying and selling of stock||There are generally costs associated with the buying or selling of domains|
|There is generally no cost associated with the ongoing ownership of a particular stock||There is an annual maintenance fee payable on each domain name|
|There is generally a highly liquid secondary market in any given stock (at any time, most stocks can be bought or sold within minutes if the market is open)||The domain name market is highly illiquid – it may take months or years to sell or lease a particular domain… and that’s if it sells at all!|
|Except in the rare case of a company going bankrupt, stock in a particular company always retains some value||Unless a domain can be sold or is producing traffic that can be monetized, it has zero value|
|There is a very well established market for trading stock, with defined players and clear procedures||There is a very chaotic market for domain names, with many players each with conflicting systems and procedures|
|You know the exact value of your stock portfolio at any one time||You have no idea of the value of your domain name portfolio at any one time|
|There is a vast pool of historical data available on transactions in any particular stock||There is no historic data available on transactions for 99.99% of domains (since they have never been resold) and there is very patchy data on any domain name sales|
|All players in the stock market (buyers and sellers active at any particular moment in time) agree very closely on the value of a particular stock||There is no definite value to any domain name – its value is whatever price can be established between buyer and seller at the time of a transaction|
|By diversifying, it’s relatively hard to lose all your money in the stock market if you’re purchasing ordinary stock||Even if you diversify, it’s relatively easy to lose all your money on domain name investments if you purchase the wrong domains|
|It’s very rare to be able to pick stocks that will bring a twenty-fold+ return on investment in a reasonably short time frame||If a domain name sells at all, it is quite common to be able to make back 20-times+ the initial registration cost of that domain|
|You can easily cash out of the stock market at any time (though you may of course have to suffer losses in doing so)||It is very, very difficult to liquidate a large domain portfolio in a hurry – most domains will simply fail to find buyers at any price.|
By now, you should have noticed a pattern emerging. Stocks, while by no means a safe investment, are very low risk when compared to domain name investments.
Domain name investments are ultra-high risk,. They have the potential of a very high return on investment for the right domains, if a buyer can be found, and the prospect of losing the entire value of the investment if one can not. The latter scenario is by far the more common one as most people buying domain names to resell end up losing much or all of the money they invested.
visit www.nigeriadomains.ng for more.
If your business’ predominant target is a single market, then its not worth your time developing a global extension…except my view is wrong. Putting it another way; if your business is based in Nigeria and your service is aimed at customers in Nigeria, shouldn’t it be better developing a .NG domain rather than a .COM domain?
This is a question for a long debate considering the rather unstructured and underdeveloped way the .NG ccTLD is at the moment. In addition to this, most, if not all the companies in Nigeria start off their Internet presence without a strategic plan. On the flip side, we see huge business opportunities within the .NG ccTLD