Who do you know that doesn’t own a mobile phone? Today, wherever people go, their mobile phone goes with them. Mobile marketing is a unique, “always-on” medium that’s delivering new customers and business at an escalating rate
This new, two-day training course will give you a thorough understanding of where mobile marketing now fits within the total marketing mix. You will discover how it works, what it can achieve and what you need to do to plan and implement highly effective mobile campaigns.
Topics Covered
- Where we are today – the scope of mobile marketing (Current statistics of usage, User profiles and behaviours, Engaging the ‘connected customer’)
- Mobile marketing and advertising – The tools for planning and running a mobile campaign and codes of conduct.
- The applications and opportunities for mobile marketing and integrating mobile with other media
- Understanding the Mobile Marketing Ecosystem and working with mobile agencies.
- Mobile commerce: Providing the ‘click and buy’ experience, including account top-ups and mobile banking.
- Debate: the future (Will mobile search be bigger than internet search? And What about location based services? And will TV on mobile be a success?)
Benefits to your organisation
Upon completion of the course, delegates will understand where mobile fits in the marketing mix within your organisation’s overall marketing plan, when and how it can be used and what standards apply to it.
Who is this course for?
- Analysts, managers and Executives who want to find out when and how to use mobile marketing effectively and ensure it meets their business requirements.
At the end of this course, delegates will be able to:
Delegates will feature stimulating practical exercises to put their knowledge into action to help generate more customers and sales and equip them with the knowledge and skills needed to decide when to use mobile marketing and how to ensure it is effective..