Are You Playing Today’s Game by Yesterday’s Rules?
Effective execution of critical marketing programs is often the difference between success or failure in highly-competitive business-to-business markets
Today, everything has changed. Yesterday’s unaccountable, business-as-usual approach to marketing is dangerous to your marketing strategies: Poor execution, irrelevant marketing programs and wasteful expenditures on marketing activities that don’t generate measurable returns, and lack of meaningful, relevant support for your company’s sales team puts the survival of your business on the line today.
In a down economy, marketing programs that can’t be linked to measurable contributions to a company’s sales puts your business at risk. In this new environment, marketing executives must improve the effectiveness of their marketing program, or face the consequences..
Topics Covered
- First principles of Business to Business Marketing Management & Advertising
- Charting the course of your marketing program; Marketing plan evaluation and development;
- Tools of the trade: Marketing Methods – Print advertising programs; Marketing deliverables: Copy, layout, and execution; Direct mail: Planning, testing, development and execution; Trade show planning, promotion, and execution; Web site development;
- Market testing; Internet and Internet research as a sales prospecting tool
- Discovering, developing and presenting your products’ most effective sales message – Video and multimedia;
- New product launches, start-ups, and sales turnaround situations.
Benefits to your organisation
This course provides the essential training in the skills, principles, and techniques required to successfully execute the broad range of marketing programs required to generate sales leads and revenue for small, medium, and large-scale companies across all industries.
Who is this course for?
- Marketing Managers
- Product Managers
- Corporate Marketing Managers
- Field Sales Representatives
- Public Relations Managers Operations Managers
At the end of this course, delegates will be able to:
Essential skills they need to plan, execute, and manage the marketing programs that generate measurable sales response, providing them with the practical and proven local and global strategies to run successful business-to-business marketing programs.